One of a series of lookbooks shot for Italian Denim brand Fracomina. I have been working with the brand for a couple of years, shooting stories for their new campaigns. Working on these campaigns is always a great time, with a brilliant small creative team. I work with photographer Roberta Pagaio on location as she get the stills for the campaign, I work with the models to capture movement shots that match with the stills work shot by Roberta.
All shot on Sony FS7 with use of the Glidecam DGS to create these images.
Working on these types of shoots is a mix of working with the models, directing from behind the camera, showcasing the garments, and collaborating with the client. Fracomina have a small, very creative team of people who all come together to shoot the content for each years collections. A great team to be a part of.